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Real estate websites often feature numerous pages due to constantly changing listings, with new properties being added and sold or expired listings being removed. It's essential to manage these frequent updates effectively. When a property is sold, it's crucial to use 301 redirects from the old listing page to a relevant page, such as a similar property or a category page. This practice preserves the site's backlink profile, ensuring that the website retains its SEO value and that any external links pointing to the sold listing are not lost.
Real estate websites typically have a hierarchical structure with different levels of pages, such as parent category pages (e.g., "Homes for Sale") and child pages (individual property listings).
Parent Pages should focus on broader keyword optimization and attract backlinks. They serve as the primary entry points for users searching for general real estate categories.
Child Pages (Listings) should be optimized with relevant, detailed text. While these pages benefit from internal linking and keyword usage, they primarily gain SEO strength from their parent category pages. Ensure unique, descriptive content on each listing page to avoid duplicate content issues and to provide value to potential buyers and search engines.
The SEO budget for real estate varies widely, with small agencies typically spending $5,000-$15,000 per month for basic services like keyword research and on-page optimization, medium-sized agencies allocating $15,000-$30,000 per month for comprehensive services including advanced content marketing and link building, and large agencies investing $30,000-$200,000 per month for full-service SEO and marketing strategies. These prices vary due to the different levels of service required: small agencies need basic SEO, medium-sized agencies require more comprehensive strategies, and large agencies need full-service SEO and marketing to compete effectively in more competitive markets.
Indexing a new real estate website by Google can take anywhere from a few weeks to a few month. This process can be expedited by submitting a sitemap through Google Search Console and ensuring the site has quality content and backlinks. There is strong correlation between quantity of backlinks and website indexing.
Getting properties to rank at the top of Google search results can take several months. It depends on factors such as competition, the quality of your SEO strategy, the relevance of your content, and the authority of your backlink profile.
UpSEO is the premier real estate SEO company dedicated to helping real estate businesses achieve top rankings in search engines. We’ll help you increase online visibility, attract more clients, and grow your firm effectively.
UpSEO is a game-changing SEO service for real estate business owners, agents, realtors, brokers, experts, and marketing specialists.
We offer an affordable, automated, and transparent SEO solution for your real estate agency. Gain full control over your SEO efforts with an easy-to-use interface and transparent spending management. Elevate your real estate business's online presence with high quality backlinks today!
UpSEO offers hassle-free SEO services tailored for real estate websites, focusing on enhancing online visibility and driving organic traffic.
Comprehensive approach includes keyword recommendations, off-page optimization, high quality backlinks, and detailed analytics. Real estate companys benefit from UpSEO’s expertise in creating effective link-building strategies, which improve search engine rankings and attract potential leads.
The best strategy to boost new property listings is build strong backlinks profile for parent category pages (e.g., «Condos for Sale») apart from that individual listings should be optimized with relevant, detailed text, schema.org markup for real estate listings, and well-crafted meta tags (Title, Description, H1-H6, Alt). Although these pages benefit from internal linking and keyword usage, they mainly derive their SEO strength from their parent category pages.
After selling property you should make Permanent Redirect: A 301 redirect indicates that the page has moved permanently, transferring the SEO value to the new page. This is very important to save backlinks and not to loose money spent on them.
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Contribute valuable content to local blogs and websites to showcase your expertise.
Partner with local businesses and organizations to create mutually beneficial content.
Submit press releases and articles to local newspapers and online publications to gain visibility and backlinks.
Sponsor local events or participate in community activities to get mentioned and linked back to your site.
Engage with the community through social media, forums, and local online groups to build relationships.
Collaborate with local influencers and bloggers who can write about your business and provide backlinks.
Make sure your business is listed in local directories and online listings to improve your visibility and gain backlinks.
We provide a comprehensive approach that includes on-page, off-page, and local SEO, all designed to boost your online visibility.We match any price to ensure you get the best value. Plus, if you’re not satisfied, get a 100% refund within the first seven days and keep the delivered traffic. Choose UpSEO for expert SEO services that deliver measurable outcomes and help your practice thrive.
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